the BEST shampoo + conditioner i’ve ever used.

i’ve honestly never been the best at picking shampoo & conditioner. doesn’t seem that hard until you get to the hair care aisle and realize that there’s about 30 different shampoos that all look the same. i mean i usually grab the same tea tree oil products, whatever promotes volume and body, or (let’s get real) looks aesthetically pleasing. do they ever really work? ehh kinda? do i even know what tea tree oil does for my hair? nope, not really. other than it just seems to really get my hair SQUEAKY clean.

it’s almost like i needed something custom made for my fine, soft, flat hair AND that works well with the super soft water at our house.

ENTER: FORMULATE.

when Formulate reached out to me about this idea or custom haircare, i’ve gotta admit, i was a little skeptical. but let me tell you how wrong i was. you know the saying “don’t judge a book by its cover?” that fits this situation perfectly. they’ve got this shampoo/conditioner thing down to a science…literally.

instead of typing out a full fledged novel for a review, i filmed a youtube video for y’all explaining how the whole process works, my thoughts, etc! i will warn you it’s a scarily positive review video, which i know some people take as fake. please know that i will NEVER give a fake review for the sake of a product, and that all opinions stated are my own.

ready to dive on in? scroll on down, babes!

(ps: did you know i had a youtube channel? subscribe here!)

swimsuit: lagoa swim

signature xoxo emily